SELL002 - Sales and Marketing Strategies

This course outlines why you should understand your customer and your own strengths and weaknesses in order to form effective sales and marketing strategies.

Learning objectives:

1. State the key points that demonstrate the importance of developing a marketing calendar; 
2. Identify which important characteristics of your customer will influence your marketing plan; 
3. State how your own company's strengths and weaknesses will influence your marketing plan; 
4. State the overall purpose of evaluating your market and your marketing program.

To successfully complete this course, you must attain a minimum score of 80% on the final exam and complete the course training survey.

Continuing education: 1.0 Category II CPE credit by the Board for Orthotist/Prosthetist Certification (BOC); VGM Education is authorized by IACET to offer 0.1 CEUs for this program.