AGE012 - Marketing to Seniors

$42.00
SKU
012-AGE012

This course provides some effective approaches to selling to an ever-growing market of Americans: seniors, those 60 years of age and older.

This course provides some effective approaches to selling to an ever-growing market of Americans: seniors, those 60 years of age and older. To successfully complete this course, you must attain a minimum score of 80% on the final exam and complete the course training survey.


Learning objectives:

  1. Describe the growth and potential of seniors as a market; 
  2. Describe how baby boomers are changing the senior market and the importance of family caregivers in that market; 
  3. Explain the difference between chronological age and cognitive age; 
  4. Explain the importance of building relationships and word of mouth referrals when marketing to seniors; 
  5. Explain the role of email and social media in marketing to seniors; 
  6. Recite the guidelines regarding print/type in advertising materials for seniors; 
  7. Explain the role of customer service in selling to the elderly; 
  8. Demonstrate how to appeal to seniors in the retail store.


Continuing education: 1.0 Category 2 CPE credits by the Board for Orthotist/Prosthetist Certification (BOC); VGM Education is authorized by IACET to offer 0.1 CEUs for this program.

More Information
Language English
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