This course provides some effective approaches to selling to an ever-growing market of Americans: seniors, those 60 years of age and older. To successfully complete this course, you must attain a minimum score of 80% on the final exam and complete the course training survey. Learning objectives: 1. Describe the growth and potential of seniors as a market; 2. Describe how baby boomers are changing the senior market and the importance of family caregivers in that market; 3. Explain the difference between chronological age and cognitive age; 4. Explain the importance of building relationships and word of mouth referrals when marketing to seniors; 5. Explain the role of email and social media in marketing to seniors; 6. Recite the guidelines regarding print/type in advertising materials for seniors; 7. Explain the role of customer service in selling to the elderly; 8. Demonstrate how to appeal to seniors in the retail store. Continuing education: 1.0 Category 2 CPE credits by the Board for Orthotist/Prosthetist Certification (BOC); VGM Education is authorized by IACET to offer 0.1 CEUs for this program.
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